Amperity, a Leading Enterprise CDP, Chosen by Shiseido Americas Corporation for First-Party Data Strategy
Shiseido Americas, the beauty giant, has chosen Amperity as the foundation for its first-party data strategy to deliver connected and personalized digital customer experiences across all of its brands. With evolving consumer shopping preferences and behaviors, Shiseido Americas required a comprehensive solution to manage multiple data sources from various brands.
Unifying Customer Data Across Multiple Brands
Shiseido Americas recognized that Amperity is the only platform capable of integrating data from all contact and offline touchpoints. These include pre-purchase, point-of-sale, and post-purchase customer care to create unified customer profiles.
Creating Seamless Omnichannel Customer Journeys
“As an omnichannel retailer, our priority is understanding our customers and the channels they prefer to engage with, while ensuring consistent customer experiences,” stated Kristin Morseman, Senior Vice-President of Americas Digital Transformation at Shiseido Americas. “Amperity allows us to unify and activate all customer data, enabling a seamless omnichannel journey for our customers.”
Building Complete Customer Views with ai-Powered Identity Resolution
Amperity’s patented, ai-powered identity resolution and unified customer profiles provide Shiseido Americas with a comprehensive customer view to target shoppers based on affinity with personalized communications.
Empowering Brands in the Luxury Beauty Market with Data-Driven Insights
“The luxury beauty market is at the forefront of digital innovation, and data plays a crucial role in gaining a competitive edge in an omnichannel retail environment,” remarked Barry Padgett, CEO at Amperity. “Partnering with Amperity equips Shiseido Americas with the essential data foundation needed for real-time, personalized customer experiences in both physical stores and digital worlds.”
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